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GRETA FITZ

FOUNDER & CEO

ASCENTION bridges the gap between scent and wellness by elevating clean fragrance with the principles of

scent therapy. A cosmic, vegan, cruelty-free, sustainable, fine fragrance experience, super-charged by crystals.

With over two decades of experience building and growing brands at L'Oréal, Coty and Shiseido, as well as disrupting the fragrance industry with the creation of Clean Reserve, I've taken the culmination of my extensive clean beauty expertise, alongside my own wellness journey, to create a whole new beauty category that I call "Wellness Fragrance.”

I strongly believe that everything happens for a reason.

My own wellness journey from a serious health-scare made me realize the visceral power of scent and how it’s directly tied to feel-good emotions. I used aromatherapy principles in my self-care journey to help elevate my mind in times of stress, while combining healing crystals to empower positive intentions.

Realizing there was a huge void in the premium marketspace - a luxurious product line that leverages the power of scent and its connection to emotion, and elevates one’s mind in times of stress, thereby truly bridging the gap between scent and wellness; I knew I had to create ASCENTION.

My intention is to bring awareness and insight of the importance of a balanced mindset in order to live a healthy and abundant life, and how scent can help us re-root and reboot, regardless of what obstacles we may face.

Click here to learn more about the ASCENTION difference.