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The New New: How Beauty Brands Are Modifying Product Launches During The Pandemic

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 24 brand founders and executives: How have you changed course on a product launch as a result of COVID-19?

April 21, 2020

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The 7 Golden Rules of Applying Perfume

Perfume can be of the most playful and intoxicating aspects of your beauty routine, as scent unleashes sensual memories and can define your signature sense of style. Yet, there's an art to applying perfume that's rooted in chemistry and based on tried and true techniques. Ahead, perfumers and fragrance experts share tips on how to apply perfume correctly, and some things to avoid to preserve the integrity of your scent.

March 2020

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Mission: Mindfulness

These pretty products help you enjoy the scents and sensations, and find a small window of calm in your busy day. See? You're feeling zen already.

March 2020

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Start 2020 In Style With Our Editors' Favorite New Beauty Launches for January

Many of us are on a life-long mission to discover our best selves - easier said than done. That's why I was so intrigued when I came across the Spiritual Fragrance Flight, which was specifically developed to help you along the way.

January 6, 2020

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#BeautyBoss: Greta Fitz, Founder and CEO of ASCENTION

A self-care fragrance collection that combines the power of aromatherapy with the ancient healing energy of crystals to help you discover your best self.

December 14, 2019

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Wellness Gifts That Provide Relaxation and Self-Care

Self-care isn't just expensive massages and luxurious glasses of wine - it can be done each day in as little as 10 mintutes.

November 20, 2019

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Can Fragrance Help You Become Your Best Self? New Brand Ascention Beauty Co. Believes So

When the world seems like it’s spinning out of control, sometimes a few sniffs can help set things straight.

October 15, 2019

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