Meet our Founder, Greta Fitz!
Greta Fitz is a visionary leader with over two decades of experience building and growing renowned global brands in the beauty industry. Having made significant contributions to major designer, high fashion, lifestyle and indie beauty brands throughout her career, at L'Oréal, Coty, Shiseido and Clarins, she has a deep understanding of brand development, strategy and a knack for disrupting industries and markets. She is widely recognized for her pioneering work in the fragrance industry, particularly with the creation of Clean Reserve.
Driven by her own wellness journey, Greta embarked on a personal quest to explore the profound impact of scent on emotions and well-being. Drawing upon her expertise in clean beauty and her belief in the power of scent therapy, she discovered how scent can elevate the mind and provide solace during times of stress. Greta also recognized the empowering qualities of healing crystals and their ability to amplify positive intentions.
Motivated by a desire to bridge the gap between fragrance and wellness, Greta founded ASCENTION in 2018, a whole new beauty category she refers to as "Wellness Fragrance." With ASCENTION, Greta aims to fill a void in the premium market by offering luxurious products that harness the power of scent to promote emotional well-being. Her brand encompasses the essence of balanced mindsets, manifestation, and the importance of living a healthy and abundant life.
Greta's intention is to bring awareness and insight to the transformative potential of scent, helping individuals re-center and overcome obstacles they may encounter. With ASCENTION, she aspires to create a harmonious connection between fragrance and wellness, inspiring people to embrace a holistic approach to self-care.
As a seasoned industry professional, Greta Fitz continues to drive innovation and change within the beauty and fragrance sectors, leaving an indelible mark on the industry and inspiring others to explore the profound impact of scent on personal well-being.