What is a ritual and what does it mean for ASCENTION? We are all creatures of habit. From our morning routine to how we take our coffee, we know what we like, and often stick to it. Though habits also get...

You’re brunching with gal pals when suddenly, the scent of cinnamon and maple syrup from your french toast takes you back to the carefree Sunday mornings of your childhood and right then you find yourself grinning, and your friends are wondering what's in that french toast.

Scent has a major impact on memory, and it can sometimes be subtle, or vividly specific.